What is SEO and SEM
Search engine optimisation and search engine marketing can be a confusing concept to grasp. Is there even a difference between them? Both terms are often used interchangeably, which makes matters even worse. It is important to understand the difference between the two terms and that they are different.
SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimisation is “the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising. SEM includes SEO tactics, as well as several other search marketing tactics.
How We Deliver Results
Our team of search engine optimisation specialists adheres to the undeniable truth that without a positive return on your investment, any marketing campaign, whether online or off, is simply futile. However, at Fox IT, we never consider any SEO campaign futile, because with each search engine marketing campaign we manage, your ROI is at the forefront of our minds. Basically, we know you expect results for every dollar you spend on marketing — and we intend to deliver no matter what SEO rate you’re paying.
Every website and company is different. There is no “average” site or webpage. At Fox IT, we know that what works best for one company may not work for another, and we recognise and appreciate the uniqueness of your company. We will never ask you to veer away from your competitive edge and what makes your company great!
In fact, we want to capitalise on the unique angles of your business. Our SEO pricing plans include a lot of different criteria, but they’re all based around making your brand more visible and recognisable on the Internet. We want you to stand out among your competition, no matter what industry you’re in, so you can attract the audience that you want. And as we work, we’ll justify the cost of SEO several times over.
We structure your SEO campaign to reach your specific objectives and ensure your success exceeds your expectations. Go ahead, set your expectations high. We dare you! We attribute our success to your success, and we don’t settle for anything less than greatness.